Learn a little more about business fridge magnets

The 6 best-performing promotional products for tradeshow giveaways in 2021

Shapes, Sizes and Formats for Business Fridge Magnets

Business fridge magnets are available in a range of shapes and sizes to suit different campaign layouts and branding requirements. Rectangular formats are the most widely ordered for promotional fridge magnet campaigns, square and circular formats work well for logo-led and brand mark designs. Custom dimensions can be requested on most rectangular formats.

Standard Rectangular Sizes

70x50mm: compact format, suits contact details and logo placement
90x50mm / 90x80mm: business card adjacent, suits trade and real estate leave-behinds
120x70mm / 130x90mm / 140x100mm: mid-range formats for mixed content and service listings
170x115mm / 210x145mm: large format for full-bleed brand graphics and calendars

Square and Circular Formats

50x50mm / 65x65mm / 70x70mm: square formats for logo and brand mark layouts
70mm circular: round format for simplified logo and brand identity designs

Die-Cut and Custom Shapes

House, van, and custom profiles available on selected products
3D raised PVC formats available for tactile, high-impact designs

For additional branded magnet formats, explore the full range of custom magnets.

Branding Methods and Finish Options

Promotional fridge magnets are produced using full colour digital printing, full bleed printing, single and double sided, pad print, and variable data printing with artwork reproduced across the magnet surface. Submit print-ready artwork in PDF, AI, or EPS format, and a digital proof is provided before production begins.

Branding Methods

Full colour digital print: logo, artwork, and contact details reproduced across the full surface
Full bleed printing: artwork extends to the edges; recommended for image-heavy and graphic-led layouts
Single and double-sided print: available on selected products for information-heavy designs
Pad print and laser engraving: available on selected products for specific branding requirements
Variable data printing: available on select formats for individualised artwork runs

Finish Options

High gloss laminate: strong visual impact; suits real estate drops, trade show handouts, and consumer-facing campaigns
Textured laminate: reduced surface glare with a tactile finish; suits corporate branding and professional services
Matte laminate: minimal glare; suited to premium brand aesthetics and business-to-business applications

Promotional Fridge Magnet Uses for Real Estate, Trades, Events and Seasonal Campaigns

Advertising fridge magnets work because they consistently stay in place. A magnet dropped in a letterbox, handed out at a trade show, or included in a direct mail pack typically ends up on a fridge or appliance surface, generating repeated brand impressions at no ongoing cost. This makes promotional fridge magnets one of the most cost-efficient print formats for campaigns targeting household and workplace audiences.

Common use cases include:

Real estate: agent contact details, property management numbers, and prospecting drops to target suburbs
Trades and local services: emergency contact numbers, service area listings, and plumber or electrician call-out reminders
Save-the-date campaigns: wedding, event, and function dates distributed ahead of formal invitations
Corporate and trade show giveaways: brand merchandise for conferences, expos, and corporate events
Direct mail and letterbox drops: cost-effective inserts for local area marketing campaigns

For businesses combining a fridge magnet format with a business card, custom magnetic business cards are available as a dedicated product range.

Magnet Thickness and Holding Strength for Fridge Applications

Flexible fridge magnets are produced on magnetic stock in varying thicknesses, and selecting the right stock weight for the format and application determines how securely the magnet holds on refrigerator and appliance surfaces.

Thickness Guide

0.4mm: lightweight stock for print-only applications where holding strength is less critical
0.6mm: standard for most business fridge magnet formats; balances print quality, durability, and holding strength
0.8mm: heavier stock for larger formats or products requiring additional holding force, such as a notepad backing or clip attachment

For businesses looking to combine a fridge magnet format with a yearly planning tool, custom magnetic calendars are available as a separate product range.

Order Bulk Fridge Magnets Australia-Wide

Payless Promotions supplies cheap fridge magnets in bulk to businesses across Australia, with per-unit costs reducing at higher order volumes. The customer service team is available via live chat, phone, or email to assist with artwork files, volume pricing, turnaround options, and campaign-specific requirements across small and large order sizes.

To place an order:

Browse by shape, size, and finish to shortlist the right format
Submit your artwork or enquiry through the website
Receive a digital proof for approval before production begins
Confirm pricing, dispatch option, and delivery details with the team

Frequently Asked Questions

What shapes and sizes are available for custom fridge magnets?

Rectangular, square, circular, and die-cut formats are available. Rectangular sizes run from 70x50mm up to 210x145mm. Square options include 50x50mm, 65x65mm, and 70x70mm. Circular is 70mm. Die-cut shapes and custom sizes are available on request.

What branding methods are used for promotional fridge magnets?

Full colour digital printing is standard, with full bleed available for artwork extending to the edges. Pad print and laser engraving are available on selected products. Supply artwork in PDF, AI, or EPS format.

Which finish suits a real estate fridge magnet campaign?

High gloss laminate is the standard choice for prospecting drops and direct letterbox campaigns. Matte and textured laminate finishes suit corporate or professional services applications where a more refined finish is preferred.

What magnet thickness should I select for a standard fridge magnet order?

0.6mm stock is standard for most business fridge magnet formats. 0.8mm suits larger formats or products requiring stronger holding force. Contact the team to confirm the right option for your format and order volume.

Can I order cheap fridge magnets in bulk with fast dispatch?

Yes. Bulk orders reduce per-unit cost significantly. Rush dispatch options include 48-hour and 4-day dispatch on selected products. Contact the team to confirm availability for your required quantity, size, and format.

Are fridge magnets suitable for save-the-date and seasonal campaigns?

Yes. Fridge magnets suit save-the-date distributions, sports fixture schedules, and seasonal event campaigns. The format stays in place on a fridge surface, keeping event details visible for weeks or months ahead of the date.

Custom Fridge Magnets