Printing Methods For Clothing and Promo Products & Which Suits Your Needs Best

Chenille Fabric

Chenille Fabric is a heat-transferred patch made of textured, fuzzy material. The fabric is slightly raised off the product, creating a marginal 3D effect. The patches can be cut to any shape and are a unique branding method sure to catch the eye.

• Unique fuzzy material
• Slightly raised, 3D effect
• Can be cut to any shape
• Best for large, solid areas of colour

• Up to 4 colour limit. (More colours can be added depending on the complexity of the design.)
• Backing paper is visible around the design
• Solid colours only, no gradients
• Avoid small text or fine details

Tote Bags

Colourflex

Colourflex is a type of transfer/sticker that is made from eco-friendly, water based inks and has a soft touch, matt finish.

Colourflex is only available from our New Zealand warehouse and products.

• ldeal for producing full colour, complex images including photos
• Durable and flexible for apparel that is machine washable
• Only one set up charge is required regardless of the number of print colours
• Can be shipped straight after being printed

• Cannot produce metallic or neon/fluorescent colours
• A thin, clear line of glue can sometimes be seen around the edges of the image
• Unable to print variable data

Custom T-Shirts | Custom Tote Bags | Custom Umbrellas

Debossing

Debossing is the process of firmly pressing a heated custom metal plate onto the product, leaving an impression of your artwork. It leaves a stamped indentation of your artwork in the same colour as the product, or a two tone effect on certain products.

• Gives a higher perceived value than other forms of branding
• The branding becomes part of the product and is permanent
• The product can be shipped as soon as heat pressing is finished

• Unable to print variable data such as individual naming
• Cannot produce photos
• Design will be the colour of the product or a two tone colouring

Silicone Wristbands | Custom Reusable Coffee Cups | Custom Notepads

Debossing & Ink Fill

Debossing is the process of firmly pressing a heated custom metal plate onto the product, leaving an impression of your artwork. It leaves a stamped indentation of your artwork which can then be filled with ink of any colour.

• Gives a higher perceived value than other forms of branding
• The indentation minimises the ink wearing off

• Unable to print variable data such as individual naming
• Cannot produce photos
• Small or fine details may not be achievable

Silicone Wristbands

DigiFlex Transfer

DigiFlex Transfer is a DTF or Direct to Film, sticker-like digital transfer process, used for branding apparel and fabrics.

• More economical for short runs.
• Ideal for personalisation and variable data, including names and numbering.
• Eco-friendly water-based inks.
• Durable, flexible branding for apparel that is machine washable without cracking or peeling.
• Efficient self-weeding technology.
• Only one set up charge is required regardless of the number of print colours.
• Can be shipped straight after being printed.

• Some colours cannot be reproduced including metallic and neon/fluorescent colours.
• Minimum detail advised at 1mm.
• Only available on a limited range of products.
• Raster bitmap images must be higher than 300PPI resolution

Clothing | Bags | Stubby Holders

Digital Label

Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product like a sticker or label.

• Ideal for producing vivid full colour images
• Can print variable data including individual names
• Only one set up charge is required regardless of the number of print colours
• Edge-to-edge branding can be achieved
• Can be cut to custom shapes

• Metallic and neon/fluorescent colours cannot be produced

Hand Sanitiser | Confectionery | Custom Lip Balm

Digital Print

Direct digital print involves the transfer of ink directly from the print heads of an inkjet machine to the product.

• Can be used on curved surfaces
• Instant drying so products can be shipped immediately
• Unlimited number of colours or gradients

• Cannot produce metallic colours such as metallic gold or silver
• The size of branding areas is limited, particularly on curved surfaces
• Branding can sometimes appear grainy
• Digital print on kraft (cardboard) items cannot include white, so colours can appear dull and/or washed out

Promotional Pens | Custom Notepads | USB Flash Drives

Digital Transfers

Digital Transfers are printed onto durable vinyl and then heat pressed onto the garment or product. They have a sticker-like finish.

• Unlimited number of colours or gradients
• Multi-colour designs do not incur additional setup or per-item costs
• Crisp branding reproduction is possible on textured fabrics
• Can print full-colour photos
• Able to produce individual names
• Won’t crack or fade under normal circumstances
• Equally suitable for garments and headwear

• Cannot produce metallic colours such as metallic gold or silver
• A thin, clear line of glue or a solid-coloured keyline can sometimes be seen around the edges of the branding
• Cannot be used on polar fleece fabric

Custom Bucket Hats | Custom Tote Bags | Custom Jackets

Digital Wrap Print

Direct to product digital wrap printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce detailed full colour branding on curved products.

• Ideal for large or complex full colour prints or photos
• The print is dry and ready to ship as soon as the product is printed.
• Only one setup charge is required regardless of the number of print colours.
• No loss of print vibrancy, even on darker products

• Cannot produce metallic and neon/fluorescent colours
• As the print does not wrap completely around the product, there is a small gap between the start and end of the print
• More expensive than other branding options

Plastic Drink Bottles | Metal Drink Bottles | Custom Jackets

Direct to Film

Direct to Film is a robust sticker-like process that can be applied on coarse fabrics. It has a matte finish.

• Ideal for producing full colour, complex images including photos
• Durable and flexible for apparel that is machine washable
• Only one set up charge is required regardless of the number of colours in the design
• Can achieve small or fine details

• Cannot produce metallic or neon/fluorescent colours
• Cannot match to Pantone (PMS) colours
• A thin border may be required around particularly small or thin details in a design to create more surface area for better adhesion to the product
• Slightly darker thin edge may be visible around the design

Embroidery

Embroidery uses thread and is priced by the number of stitches needed to produce your design. The smaller or less-detailed your branding, the fewer stitches are required, and your price will be lower. Embroidery is commonly used for pocket-sized branding on garments, hats or other textile items.

• Multi-colour designs do not incur additional setup or per-item costs
• Higher perceived-quality finish in the eyes of many
• Able to produce individual names on garments
• Metallic gold and silver threads are available
• Equally suitable for garments & headwear

• Cannot produce gradients
• Cannot produce photos
• Not suitable for fine detail, small text or thin fonts
• Backing paper is visible on garments such as scarves and towels

Custom Polo Shirts Australia | Custom Hats | Custom Business Shirts

Faux Embroidery

Faux embroidery is a type of flat transfer/sticker that is made from water based inks and has a smooth touch with a matte finish. However a special effect is applied to the logo to make it look like it’s been embroidered.

• Fast to produce
• Smooth, flat finish
• Ideal for producing full colour, detailed logos
• Durable and flexible for apparel that is machine washable
• Only one set up charge is required regardless of the number of print colours
• Can be shipped straight after being printed

• Cannot produce metallic or neon/fluorescent colours
• A thin, clear line of glue can sometimes be seen around the edges of the image
• Elements in the logo may look bolder after the special ‘embroidery’ effect is applied

T-shirts | Hoodies | Headwear

Imitation Etch

Imitation etch is a special type of ink used for producing an etch-like effect on glass products.

• Much more affordable than real etching
• Can brand curved or uneven products
• Produces a subtle finish with a higher perceived value that looks like etching

• The size of branding areas is limited on curved surfaces
• Requires a curing period before the product can be shipped
• Unable to print variable data

Wine Glasses | Beer Glasses | Tumblers

Laser Engrave

Laser Engraving etches away the outer surface of metal products to reveal the inner-layer. Sometimes the surface colour is a different colour to the inner metal that becomes exposed when etched. Your branding will show in the colour of the inner metal.

• The branding becomes part of the surface and is permanent
• Can be used on curved or uneven products
• The product can be shipped as soon as the engraving is finished
• Engraving increases the perceived value of items because of the professional finish

• The size of branding areas is limited, especially on curved surfaces
• Fine details can be lost on smaller products such as pens
• Branding colour cannot be chosen as it is dependent on the inner material of the product

Metal Pens | Metal Keyrings | Metal Drink Bottles

Mirror Finish

Certain products have a layer of mirror like material underneath the outside layer. Mirror Finish engraves into the product, removing the outside layer to reveal the mirror like material in the shape of your design.

• Gives a higher perceived value than other forms of branding
• The branding becomes part of the surface and is permanent
• Can be used on curved or uneven products
• The product can be shipped as soon as the engraving is finished

• The size of branding areas is limited, especially on curved surfaces
• Fine details can be lost on smaller products such as pens
• Branding colour cannot be chosen

Travel Mugs | Pens

Offset Printing

Offset printing is where the artwork is transferred from an inked plate onto the surface of the product. This method is used for paper products such as note pads, business cards and brochures.

• Ideal for producing full colour, complex images including photos
• Edge-to-edge branding can be achieved

• Metallic and neon/fluorescent colours cannot be produced

Custom Notepads | Magnets | Stickers

Pad Print

Pad printing uses a silicone pad to stamp an image onto a product using a laser etched printing plate. It uses ink and is priced by the number of colours in your design. For each colour in your branding, we make 1 plate (very much like a stencil). The fewer colours in your design, the fewer plates we need to make, and your price will be lower. Pad print is commonly used on small, non-flat products like golf balls, mugs or pens.

• Ideal for printing on curved or uneven products
• Branding can be any solid colour
• Branding has clean, crisp edges
• Metallic gold and silver inks are available
• Close PMS (Pantone) matches are possible

• A set up charge is required for each colour in your branding
• Unable to print variable data
• Cannot print photos
• The size of branding areas is limited, especially on curved surfaces
• Minor print distortion may occur on uneven or curved surfaces
• Pad print inks require an overnight curing period before the product can be shipped which adds to lead time

Custom Coffee Mugs | Powerbanks | Plastic Pens

Power Print

Power Print is a robust sticker-like process that can be applied on coarse fabrics. It has a matte finish.

• Ideal for producing full colour, complex images including photos
• Durable and flexible for apparel that is machine washable
• Only one set up charge is required regardless of the number of colours in the design
• Can achieve small or fine details

• Cannot produce metallic or neon/fluorescent colours
• Cannot match to Pantone (PMS) colours
• A thin border may be required around particularly small or thin details in a design to create more surface area for better adhesion to the product

Puff Print

Puff Print is a specialty Screen Print process used for branding apparel. Puff Print uses a special ink which expands during curing to create a raised, textured, three-dimensional finish. Puff Print is best suited to bold logos, large typography, and simple graphic elements where a tactile look is desired.

• Adds a retail-style finish to garments.
• Produces a highly tactile and eye-catching result.
• Can be combined with one colour Screen Print to add dimension to your design.
• Durable and long-lasting branding process.

• Can only print 1 colour
• Not suitable for fine detail, thin lines, or gradients.
• Small text and tight spacing may close during Puff Print expansion.
• Exact colour matching cannot be guaranteed.
• Puff Print expansion can vary slightly across different garment types.

T-Shirts | Hoodies

Resin Coated Finish

This CMYK branding process is produced by printing artwork onto a vinyl material with strong adhesive on the reverse. The branded area is then coated with a crystal-clear resin. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.

• Ideal for producing vivid full colour images or photos
• Produces a stunning 3D effect that elevates the perceived value of a product
• Can print variable data including individual names
• Edge-to-edge branding can be achieved on the resin coated area
• Only one set up charge is required regardless of the number of print colours

• Larger print areas can be more expensive
• Metallic and neon/fluorescent colours cannot be produced
• The resin needs to be cured for one day before shipping the product

Metal Keyrings | Retractable Reels

Screen Print

Screen Print uses ink and is priced by the number of colours in your design. For each colour in your branding, we make 1 screen (very much like a stencil). The fewer colours in your branding, the fewer stencils we need to make, and your price will be lower. Screen Print is commonly used for large designs with a single print colour.

• Branding can be any solid colour
• Large print area
• Print has clean, crisp edges
• Ideal for large solid areas of colour
• Metallic gold and silver inks are available
• Close PMS (Pantone) colour matches are possible

• A set up charge is required for each colour in your branding
• Unable to print variable data (eg. Individual names)
• Cannot print photos
• Cannot be used on headwear or polar-fleece

Hi Vis Polo Shirts | Custom Tote Bags | Custom Hoodies

Silicone Digital Print

This production method is a CMYK+W digital branding process designed specifically for silicone surfaces.

• Provides crisp, clear, high-definition artwork.
• Durable, flexible branding that can be hand washed.
• Perfect for printing dark coloured products as a layer of white ink can be printed under the artwork.
• Ideal for producing full colour images.
• Has a matt finish and does not crack or fade with typical use of product.
• Only one set up charge is required regardless of the number of print colours.

• A block contour is required around the design.
• Some colours cannot be reproduced including metallic and neon/fluorescent colours.
• Unable to print variable data.
• Minimum detail is advised to be no finer than 0.7mm.

Silicone bands of reusable coffee cups

Sublimation Print (Clothing)

Sublimation is the method of printing onto a roll of polyester fabric and then cut-and-sewing it together to create the finished garment.

• Branding fills the whole garment and is fully customisable
• Multi-colour designs do not incur additional setup or per-item costs
• Ideal for sports team or club uniforms
• Can print photos
• Unlimited number of colours or gradients
• Garments are custom-made for each order

• Has a 5-6 week lead time
• Cannot print metallic colours such as metallic gold or silver
• Cannot print hi-vis

Sports Uniforms | Polo Shirts | Fishing Shirts

Sublimation Print (Promotional Products)

Sublimation print uses heat to enable certain white products to be branded in full colour with a special dye that absorbs into the top layer of the product. Sublimation branding looks like a part of the product with no ink build-up.

• The branding size typically fills a significant area on the product, and can reach from edge to edge on certain products
• Can print photos
• Unlimited number of colours or gradients

• Can only be used on specially coated white products
• Cannot print metallic colours such as metallic gold or silver
• When printing large images some minor imperfections may appear in the branding or around the edges of it.

Promotional Stubby Holders | Custom Coffee Mugs | Lanyards

SupaColour

SupaColour is a robust sticker-like process that can be applied on coarse fabrics. It has a matte finish.

• Unlimited number of colours or gradients
• Can achieve small or fine details
• Can produce photos

• Cannot produce metallic colours such as metallic gold or silver
• Only available on certain garments. Just ask our team about Supacolour and they will recommend what garments are best suited.

Custom Cooler Bags | T-Shirts | Sports Bags

SupaDTF

SupaDTF is a digitally printed Direct to Film (DTF), sticker-like heat transfer with a soft feel and vibrant colours.

• Vibrant, full-colour prints with excellent detail and gradient handling
• Soft hand feel that sits smoothly on fabric
• Highly durable and stretchable
• Works on a wide range of fabrics, including cotton, polyester, blends, and more
• Excellent wash resistance for long-lasting results
• Great for complex logos and fine details
• No weeding required
• Ideal choice for small production runs

• Cannot produce metallic or neon/fluorescent colours
• Raster bitmap images must be higher than 300PPI resolution
• Only available on a limited range of products. Ask our team about SupaDTF for product recommendations.

Cooler Bags | Headwear | Jumpers

Supaetch

The laser-etched suede patch is laser-cut then overlocked/stitched onto the product. Products like headwear, bags, blankets, beanies and scarves are suitable for SupaEtch.

• 11 different suede colours available
• Can choose the colour of the surrounding stitching thread
• Gives a higher perceived value than other forms of branding
• Stylish tone on tone look

• Only available on certain products
• Design will be a single colour
• Branding colour cannot be chosen and is dependent on which colour suede is chosen

Branded Caps | Custom Jackets | Custom Backpacks

Supaflex

SupaFlex incorporates a printed design onto a vinyl patch, which is then stitched onto the product. The printed design is available in gloss or matte finish.

• 9 different vinyl background colours available, all slightly textured
• Ideal for producing vivid full colour images
• Edge-to-edge branding can be achieved
• Choice of gloss or matte finish
• Vinyl patch can be any shape
• Can choose the colour of the surrounding stitching thread

• Only available on certain products
• Cannot produce metallic or neon/fluorescent colours
• Limited dimensions

Custom Beanies | Sports Bags | Custom Jackets

Supasub

Supasub is the process of repeatedly printing your design onto polyester fabric and then cut-and sewing the printed design patches onto a garment or headwear with an overlocked border.

• Can print photos
• Unlimited number of colours or gradients
• Multi-colour designs do not incur additional setup or per-item costs
• Can be used on garments and headwear
• Lightweight feel compared to embroidery

• Can’t produce metallic colours such as metallic gold or silver
• Small or fine details in artwork can be lost or appear slightly blurry
• Only available on certain garments. Just ask our team about Supacolour and they will recommend what garments are best suited.

Branded Towels | Satchel Bags | Custom Bucket Hats

Wrap Screen Print

Screen Print uses ink and is priced by the number of colours in your design. For each colour in your branding, we make 1 screen (very much like a stencil). The fewer colours in your branding, the fewer screens we need to make, and your price will be lower. Screen Print is commonly used for large designs with a single print colour.

• Branding can be any solid colour
• Large print area
• Branding has clean, crisp edges
• Ideal for large solid areas of colour
• Metallic gold and silver inks are available
• Close PMS (Pantone) matches are possible

• A set up charge is required for each colour in your branding
• Unable to print variable data
• Can’t print photos

Custom Coffee Mugs | Custom Water Bottles | Travel Mugs