Vistro Stylus Ballpoint Pen with Variable Data Printing

The best branding method to use depends on your product and your branding design. Each of our branding methods has different attributes, and the price is dependent on various characteristics.

Pad Print

Pad Print uses ink and is priced by the number of colours in your design. For each colour in your branding, we make 1 plate (very much like a stencil). The fewer colours in your design, the fewer plates we need to make, and your price will be lower. Pad print is commonly used on small, non-flat products like golf balls, mugs or pens.

Laser Engrave

Laser Engraving etches away the outer surface of metal products to reveal the inner-layer. Sometimes the surface colour is a different colour to the inner metal that becomes exposed when etched. Your branding will show in the colour of the inner metal.

Digital Print

Direct digital print involves the transfer of ink directly from the print heads of an inkjet machine to the product. An unlimited number of colours or gradients can be included in the design at no extra cost.

Our account managers really know their stuff, so if you’re unsure which branding method is best suited for your design, then get in touch and we can help out.

Setup is the cost for us to prepare your design for the machinery on which your product will be branded, and to prepare the machine for your job. This can include screens, plates and digitisation costs along with mixing inks and changing machine jigs.

Different products within an order often cannot be printed on the same equipment. For example, an order for the same logo to be printed onto coffee mugs, pens and golf balls would require 3 separate setups.

A branding position refers to a location on your product where your logo will appear. For example, a product with a design on the front is a single branding position. This will be cheaper than the same product with a design on the front and back (two branding positions).

A 1 colour print price is the cost to print your design in a single colour. This does not include the product colour. Most logos of multiple colours can be modified to take them back to a single colour. One colour is the cheaper option for non-digital print because each colour requires additional setup and print costs. Black or white print count as colours.