ApronsBeauty UniformsHospitality UniformsUniforms

6-Step Checklist To Choose Perfect Aprons For Your Hospitality OR BeautyUniforms

Gone are the days when aprons were a functional garment purposed with keeping our uniforms stain free. In hospitality, beauty other related industries your Aprons are now the critical component of your uniform. I’m going to show you how to decide on the perfect apron for your needs, and let you in on the one little secret that can save you money and make the logo on your uniforms pop like you wouldn’t believe.

G’ day Brand Builders. Guy here from Payless Promotions – With another tip to strengthen your brand.

You own or manage a hospitality, or beauty business, and you want new aprons for your uniforms. So how do you decide? I have six checklist items you need to tick to ensure you have the best apron for your needs, plus one bonus tip to make your logo zing!

I will be using our website PaylessPromotions.com.au to show you through these steps, but they apply to any uniform supplier and any good website.

Checklist Item 1 – Special requirements

Beggars can’t be choosers, so let’s get a few things out of the way that is going to limit your options significantly. If you want your aprons delivered super quick, you want a particular brand, or you need your aprons to be an unusual colour then specify this to your supplier, or enter it into their website filters.

If you are on our website, these options are shown in the filters in the filters on the left-hand side, but you only have to mention it to your supplier or enter it into their site to ensure you are only shopping items that can meet your requirements.

Checklist Item 2 – Apron Length

Your first decision is what length apron you prefer. There is no hard and fast rule to guide you on this, and these days this is often based as much on look as it is on functionality.

From a functionality point of view, take into consideration what you are protecting your clothing from, for example, are you stopping the rest of your uniform from becoming wet, or from unremovable stains?

Next, think about how much coverage you need. Are you protecting from spills, that is just as likely to occur on your shirt as your pants? Or do you just need something to wipe your hands clean?

From a fashion and branding perspective consider what you are covering and how will the different lengths available work with the rest of your uniform. If you are already invested heavily in shirts with your company logo, then you may not want to cover them with a full-length apron? Alternatively, if your apron is the only branded part of your uniform, then you might consider something more significant. It may also be cheaper to use full bib apron brandishing your logo than to pair a smaller apron with a shirt.

Checklist Item 3 – Fabric

You probably have more choices here than what you realise? Do you want the comfort of cotton? The durability of polyester? Perhaps you prefer the more edgy look of denim or canvas? Or maybe you require the safety compliance of PVC?

We recommend not staring with a specific fabric in mind. Instead, consider your requirements and then comparing these to the strengths and weaknesses of each material.

Matching your needs to the ideal material can get a little complicated as fabrics can be blended or treated in different ways to produce garments that look vastly different and even have different characteristics. Cotton, denim, canvas and calico are all different materials, right? Well, they are all made from 100% cotton, but different weaves and blends produce a massively different finished product.

Talk to your uniform supplier and let them know what characteristic you require from your apron, and they will guide you as to what material is best suited to your needs.

Checklist Item 4 – Style

Choosing a style of apron that coordinates with your brand is super important, but is equally personal. What is a perfect fit for one venue might be a horror show for someone else.

To nail your styling, you need to take an all-encompassing view as to what complements and strengthens your brand. If you have developed a brand profile or persona and a style guide, then this is going to be a much simpler task.

The correctly chosen apron should coordinate with your décor, logo and brand image as well as be well received by your ideal clients.

If you at least considering these factors, then you are a long way to choosing the perfect style of apron to strengthen your brand.

Checklist Item 5 – Price

As with any purchase price is a factor that will come into your decision making. However, we encourage you to consider your overall uniform cost rather than just the value of your aprons alone. Perhaps you can lessen your total uniform costs with a quality apron that can either eliminate the need for other uniform garments or increase the lifespan of garments worn under your aprons.

Another factor is the desired and the potential lifespan of your aprons. If you are changing your stying each season, then you don’t want to over-invest in aprons that will only be worn for six months. Alternatively, if you are choosing a uniform for the long term, then durability needs to be taken into account. An apron that is 50% more expensive than another alternative but will last twice as long as a cheaper purchase in the long term.

Importantly, once you have set a budget, then stick to it. You don’t want to regret your decision in the coming months.

Checklist Item 6 – Branding

Consider your desired brand outcome throughout the process. Do you want something big and bold or subtle and stylish? Perhaps you are going to keep your branding on your shirts and have your aprons unbranded. If this is the case, then you need to ensure your logo is still visible when wearing your aprons.

Ideally, you can purchase your shirts and aprons together to ensure you have a well-coordinated and stylish overall look.

Bonus Tip

I mentioned earlier that I would let you in a tip that can save you money AND make your logo zing. This secret is aprons with changeable straps. These are a great idea and enable you to change your look (more than you think) for a fraction of the price or replacing your entire aprons, or even more so, your complete uniforms.

Changeable straps are the perfect solution in 2 particular scenarios. Firstly, when you have an existing logo or uniforms, that you think may be changed during the lifespan of the aprons you are purchasing. If this is the case, we encourage to use the apron straps as the element that best ties in with your logo or uniform garments that will be updated. This way, when you move to a new logo or a new uniform, you can save a lot of money by keeping your existing aprons rather than them needing to be replaced.

Uniforms are a crucial element in your branding so take it seriously. Clients will judge your brand on your uniforms, and in hospitality & beauty, in particular, your aprons are the most visible element in your uniform. Communicate your desired outcomes with your chosen uniform supplier and work with them throughout the process to ensure you choose branded aprons that will impress your clients and strengthen your brand.

Corporate GiftsPromotional Products

Are You Wasting Money On Promotional Pens? – The 3 “Must-Dos” When Ordering Promo Pens

Promotional PensPromotiona Pens

Pens can be amazingly effective as promotional items. But, in 18 years in the industry, I feel they are wasted and handed out thoughtlessly more so than any other promotional product.

They are easy to get right, but even easier to get completely wrong. Put some thought into it to ensure you get the best value for your promotional dollar.

1) Match Your Pen To Your Target Client

Ideal client, not necessarily current, average client.

Promotional pens are really about expressing your business’ personality, but more so, communicating to your clients (or prospects) that you understand them.

Pen Gift Box
Gift boxed pens are a great gift for an office professional, but not for a tradie!

Giving them a gift that is actually useful will go much further in terms of resonating with them than a thoughtless, generic item aimed at the masses.

Think of your ideal client – once you have that mental picture crystal clear, select your printed pens with them mind.

Most clients and prospects will appreciate some form of a promotional gift as a gesture, but, you’re aim is to land the next big, loyal customer who will do business with you long-term.

Of course, it’s not just about usefulness, but also about style. In a digital world, pens have become more of an aesthetic item that is treated and cherished like an accessory. Match the style of the custom pens to your ideal client to make your brand memorable.

If your client or prospect receives your printed pens and thinks, “Why would they send this to me?” you’ve missed the mark and created a negative impression of your brand.

The Golden rule in marketing is that anytime a potential customer has a thought involving your brand, that association should be positive.

To make things simple, we’ve organised our promotional pens to make selecting the right choice much easier. Have a look here.

  2) Get Your Delivery Right

Putting your pens in a mug at the front desk is not enough.

Yeah your pens looks sexy… but you are still only part way there.

Before you even order your pens, you need a plan for getting them into the hands of the right people. You might have to allocate a significant portion of your project budget for this. Better to pay to get them into the correct hands than to get them into the wrong hands for free.

Targeting not only increases the likelihood of a recipient taking action, but it also decreases negative reception of your promotional product. An unwanted or irrelevant gift makes your branding efforts look like spam.

Use analytical tools available online, census information and other data to narrow in on your demographic.

Spending a little more time and a larger portion of your budget on Geo targeting can pay big dividends.

It helps, of course, to start with organised information about your prospects or existing clients first. If you’re targeting people who you already have some basic contact information for (such as mailing addresses, business cards, etc.), get in the practice of categorising this data in a spreadsheet.

When it comes time to design and order your logo pens, you can exercise some common sense as far as what type and quality of pen is most appropriate. Is the promotional pen more likely to be in an office setting, or is it a candidate for the chest pocket of a client as they take the golf course?

Making this determination becomes easier with a clearer picture of your intended audience. Remember, it’s your ideal client you’re after. Spending some time perfecting your delivery approach can reveal surprising things about your target market you may have otherwise overlooked. In this case, go back and rethink, revise and repeat Step 1.

 3) Include a Call To Action

Always a must.  Keep it quick, or emotional.

Do your pens have a point? (Pun intended.) Why send out custom pens that lack follow-through?

It’s rare to see a television commercial that doesn’t ask you to do something. This applies to virtually any type of promotion.

Your client (or just a prospect at the moment) has your logo-branded pen in their hand… so what? Or the better question is: now what?

If it’s not the very best, life-changing pen they’ve ever had the honour of writing with in their life, at least it’s of great quality and it’s free… right?

So, recognising that being a free, well-placed, timed, and thoughtful gift is the shining characteristic of your pen, it makes sense to ask for a little something in return. This is where a CTA comes in.

Now, I’m not in charge of acronyms, but I think it’d be better to refer this as Clarifying The Ask.

Have you decided on your desired action and target?

Your audience should immediately know how to reach you and what your brand represents. That’s the essence of what you’re doing… saying to the customer, “Enjoy this free item, compliments of our brand. Please consider reaching out to us, or performing XYZ action.”

Without a clear Call To Action, the customer may as well assume you’re a pen manufacturer (or other promotional item), without making the mental connection that this item is a gift.

Don’t be afraid to ask for action. If you have reservations about requesting something in return for your gift, you may want to consider the quality of your item – as mentioned earlier, the more thought and investment you put into the design and delivery of your custom pens, the more confident you’ll be stating what you’re after.

To Sum Things Up

Follow these three cardinal rules when planning out your printed pens campaign to avoid looking unprepared, or worse.

We’ve seen it all, and my team and I know how quickly a promotional run can go sour when these steps are overlooked. Doing it right is easy, and building your client base with this marketing method is proven and as old as business itself.

With each step, consider any implications it has regarding previous steps, and revisit them as needed until all three are on the same page. Design for your target, take proper aim, and have a desired result specified.

If you still need any help or some useful pointers, check with your supplier of promotional pens or ping us for some info.

Corporate GiftsPromotional Products

Do Promotional Products Actually Work? 3 Crazy Facts

Yes or No?Can you solve the mystery of promotional products?

Full Disclosure – I (the author) have been in the industry of selling promotional products for 18 years and have a vested interest in you buying them. But, do they work?

Well, to be honest, a large percentage of the time, NO. This is because people don’t use them properly.

Plastering your logo onto a promotional product and letting it find its way into the hands of just anyone is NOT an effective way to spend your promotional budget. But, does this really surprise anybody?

Fact 1 – An Estimated 60% Of Businesses Waste Money On Promotional Products

Do you think paying 100’s of dollars to put your business logo on sign (that sits on the outside of your nearby sports locale) is good advertising? Well, it’s not. And either is aimlessly spreading 1000’s of pens, magnets, or stubby holders.

You need to get the right product into the hands of the right person, complete with a clear call to action.

But, most people fail in at least 2 of these requirements.

Consider the following stats from a recent survey:

● 57% of people were able to remember the advertiser on a promotional mug, versus 32% for radio and a mere 28% for television
● 77% of consumers say the usefulness of a promotional item was the main motivator for them hanging on to it
● On average, recipients will keep promotional gifts for 6.6 months before tossing them

Coffee Mugs
A printed coffee mug can be a marketing success or disaster – Depending on if you get it right

Prospects remember these gifts (because they are physical items) more than other forms of marketing – so, you’ve got to make it count with the right impression.

As you can see, your item has huge potential if it is carefully thought-out, delivered to a person who will benefit from it, and is of high quality.

With an average lifespan of half a year, your promotional products need a Call To Action that spurs an immediate response – otherwise, these gifts will be spending most of that time as “shelf life.”

But, what about “getting the right item” into their hands? Well, 53% of the time, a more favourable impression of the brand was achieved by the promotion when the company hit just two of the three criteria we mentioned above. That’s right – approximately half the time. So, what happened the other forty-seven out of one hundred shots? The advertiser missed the mark and got the opposite result of the one intended.

You really need all three if you want this to work.

We know that sharing the pointers with you that will increase your success rate leads to you leveraging the power of promotional gifts more often – that’s why we’re here to help.

Brace yourself for this next fact though, because this one always seems to come as a shocker for many.


Fact 2 – The Cheaper The Product, The More Likely It Is To Be Wasted Money

Our clients say to us all the time: “Does anyone really care whether I give them a 50 cent pen or a $2 pen?” Perhaps they don’t… but you do.

I find the more clients spend on each promotional product, the more likely they are to get it right.

Engraved keyrings have a high perceived value at a relatively low cost per unit


Think corporate gift, rather than promotional product. Buy a smaller quantity of a better product and get it into the right hands with your Call To Action intact. Then, youare getting real value for your promotional dollar.

In other words, put some skin in the game – but do it right.

Does your current supplier or even Payless Promotions really benefit (long-term) from you placing a huge order of “average” products?

The better question is, wouldn’t we prefer that your campaign is successful and you continue having profitable promotional runs? This is why my team and I recommend opting for quality rather than quantity.

You’ll never regret putting a quality corporate gift into the hands of a few – especially when the items were brilliantly crafted, well-executed and a great match for the recipients.

It’s always possible, however, to massively regret a round of haphazardly blasted, cheap promo items that get a new landfill named after your brand.

Fact 3 – There Is a (FREE) Easy Cheat Sheet

Three simple steps:

Step 1 – The right product
Surprisingly, this is the least important. Just make sure it is relevant to your business (or its product/service), to your client, and to the value of your relationship.

Using “elevator pitch” common sense:

Here’s an interesting thought – is this item a corporate gift you’d hand to them in person?

If you had a few moments of their attention, face-to-face, is this what you’d like to offer them? If not, don’t send it.

If so, would it come at the beginning, middle, or end of the conversation? Seems insignificant, but this changes the nature of the gift and the usefulness/effectiveness of the Call To Action.

At the beginning – this is an item you can talk about.

In the middle – the conversation is needed to gradually introduce the item without it being awkward

At the end – you’re either confident that they’ll contact you, or the gift is a way to politely end the conversation and move on to the next customer.

Pretend you’re having this engagement with your clients on an elevator when designing and planning the items you’ll ship.

Here’s what I’m getting at – the nicer and more appropriate the item, the easier it will be to get it right (confidently) in almost any situation, as well as getting them to take your CTA.

If the item is cheap or low-quality, you’ve got a lot of thinking to do before sending it out.

For an optimal balance of affordability and quality, view some of the items we’ve assorted here.

Step 2 – Get it into the hands of your ideal clients
There is no point in purchasing the perfect product and then giving it to your kids to hand out at school. Putting the right product in the wrong hands is almost as bad as sending a horrible product to your ideal clients – in terms of marketing spend.

You get no bonus points for the number of uninterested people you can peg with your promotional gifts.

Also, just because it’s a “gift” doesn’t mean it’ll be received that way – you might actually irritate a few people with what’s perceived as a thoughtless gesture.

Get it to the people it’s meant for with a targeted approach. Allocate a considerable lot of your budget to this alone.

Step 3 – Include a Call To Action – Go back to basics
What do you actually want them to do? “Call for a free quote today”; “Call to compare your home loan rate now”; “Call Us Today And Mention This Magnet When You Order For a 10% Discount”, etc, etc. Identifying your desired action is a critical first step in any successful promotional products campaign.

I’ve seen some clients get a little too fancy when it comes to marketing tactics – sometimes, all it takes is keeping it simple and sticking to the fundamentals. Getting back to basics will prove useful, everytime.

Marketing works (or at least it has since the dawn of time) by telling the customer what you’d like them to do.

This CTA is the whole purpose of any promotional effort.

I’ve seen, countless times, business owners leave out some form of “ask” on their promo materials, items or gifts.

I’ll save you the suspense – it doesn’t work. Return to basics by providing something of value, demonstrating your understanding of your target market, and calling upon them to take an action.

Get a high-quality product into the right hands, and ask them for their business.

Promotional Products

The 4 Ways Most Business Owners Waste Their Promotional Product Budget… (And How To Avoid Them)

Promotional Products

So, you have decided upon your marketing budget…

Well done.

Now, it’s just a matter of ordering something with your logo on it, right? 

Wrong! We see people make these same 4 mistakes over and over again.  Please, read this and learn from mistakes repeated often by so many other business owners:

1. Buying Gear For Grannies

Before you spend a cent, ask yourself the one big question: who are you trying to impress?

Promotional products and/or corporate gifts must be targeted at your perfect client.

This is not necessarily your typical client, and is most definitely not yourself.

What you think is cool really doesn’t matter, unfortunately. You need to target your market.

What’s also a huge factor is your spend-per-item:

Granny With Drink Bottle
Are your produts really targetted at your ideal audience?

  • If your target market is broad, then you want something relatively inexpensive so you reach as many of them as possible.
  • If your target market is narrow, you can spend more per item as you have less people to reach… but, you really need to impress them.
  • If you live in an alternate reality where you’re sending the promotional products to only yourself, then you can spend a ton and design them exactly the way you think will be the coolest – but, this is probably not the case.

We included that last point to illustrate this – learn about your target market and send them items they would likely be willing to buy if they were for sale.

Never treat promotional items as free, valueless objects and you can easily avoid this blunder.

The pitfall many business owners get snagged in is the belief that because these are “giveaways,” they don’t need to be as attractive and valuable as sellable items.

Unfortunately, the backfire from this belief system can significantly hamper your marketing strategy.

While creativity is encouraged, don’t go overboard or too abstract with the gifts you design and distribute. Just because it’s free doesn’t make it okay for it to be weird or off-target – even if you think it’s awesome.

2. Choosing The Wrong Weapon 

So, you have decided on the ideal promotional product for your target market?

Well done.

Now, how do you get it in the hands of your ideal customer?

Custom Printed Speaker
Sometimes you’re better buying much fewer corporate gifts of higher quality – and getting them into the right hands.

For most businesses, the “machine gun approach” of randomly spreading items branded with their logo just ends up being a waste of money.  You need to find yourself a rifle and become a sniper to your target client.

There is no set formula for this.

Get creative if you need to – just make sure you get your promotional items into the hands of your target market.

Need more clarity?

Let’s put this in different terms using a fishing analogy pop quiz.

Assuming you can’t recover your bait (you never see promotional gifts again after they’re sent), is it better to:

  1. Cast 100 worms, get 20 bites and catch 10 fish
  2. Cast 50 worms, get 14 bites and catch 7 fish
  3. Cast 10 worms, get 6 bites and catch 3 fish

If you think about the “worms” as being promotional gifts going out to your potential clients, the “bites” as being the number of times your item landed in the right hands was attractive enough to win their attention, and the “catch” as being a successful sale of some kind… what would your answer be?

Don’t worry, the answers are in the back of the book – we’ll share ours at the end of this article.

3. Being a Stone-Heart

Show some emotion! This can relate to the product, the branding or the delivery.

  • If you are buying for potential clients, then be emotional about the job/relief/satisfaction they will feel if they use your product or service, or alternatively, the pain/sadness/regret they will might experience if they don’t.
  • If you are buying a corporate gift for your current client base, then be sure they know how valuable they are to you. This can be done with the product itself by:

Printed Coffee Mugs With Inspiration Message
Coffee Mugs With An Inspirational Message Are Often A Winner

  1. Making sure it’s delivered with some sincere words of thanks – either in person or on paper.
  2. Never giving gifts to existing clients without a message
  3. Not sending it via email

A gift is essentially meaningless without sincerity and good intentions behind it. Clients will be able to tell, almost instantly, if your heart was in it.

Convey your excitement at the prospect of building/fortifying a solid relationship with them.

The beautiful value proposition of a promotional gift is that it’s an obligation-free way of making a connection with someone – you’re offering to improve their life in some way (providing a convenience) whether they do business with you in the future or not.

Our selection at Payless Promotions was carefully picked with these things in mind, and years of seeing what works and what doesn’t.

You can get a few good ideas from looking at our range here, or asking your supplier how to correctly personalise corporate gifts.

 4. Missing Your Calling

You need to include a call to action.

You have picked the perfect product for your target market and got it into their hands with a heartfelt message…  What do they do now?

Don’t assume they know – tell them.

This is a great opportunity to be funny, sincere, cheeky, etc., and increase the likelihood of being remembered when it comes time for your potential client to buy.

If the purpose of the gift was to just give them something useful without any end-game in mind, why bother to brand the item at all? Just send it to them from an anonymous source, and leave it at that.

Act Now
Don’t Forget The Most Important Step In The Process!

But, if you’re in the business of marketing via promotional products and intelligent branding techniques (let’s hope so), then it makes sense to have an “ask” included somewhere on the gift.

Your clients and prospects are expecting it – a gift without some form of subtle call to action is almost bizarre and uncomfortable for everyone involved.

…You never want a gift to make the client feel obligated…

Believe it or not, without a clear CTA, the item will be awkward to accept.

A well-defined call to action gives them a choice, and makes the promotional gifts a more welcomed offering.

Quick Recap

If you’re willing to learn from the mistakes most commonly made by business owners, you can save a fortune on your marketing budget and reap huge rewards.

These 4 areas are the ones we see killing dreams more than anything else, and we want to help you steer clear of disaster.

The Answer

We asked you what your answer would be to the three outcomes we offered in the fishing analogy. The model you want to achieve is scenario C.  Yes, the option with the least sales.


The first important thing to note is that the ratio of ‘worms to bites’ changes, but the ratio of ‘bite to fish caught’ stays the same.  You cannot put your faith in the promotional product to catch the fish, that is the job of your sales team and/or your systems.  The promotional product is only responsible for getting the bite.

Secondly, all great promotional models have something in common – they are scalable.  Your perfect scenario is to achieve scenario 3 and then copy and repeat as many times as you want to.  Under this scenario, you could follow up with a larger campaign to 100 clients (cast 100 worms) and be confident of getting 30 sales.  A much better ROI than either of the other options.

Promotional Products

3 Simple Steps To Avoiding Disaster When Buying Corporate Golf Umbrellas

Man With Golf Umbrella

If your clientele are golf players, then you are in the right business – generally, golfers from a good socio-demographic have a generous amount of disposable income, and are very keen to “Keep up with Jones’.”

But… they have high standards and are not easily impressed…

Branded golf umbrellas are a great way encourage golfers to consider your brand or organisation, but you need to get it right.

Follow these 3 steps, and you are onto a sure thing:

 1. Don’t Be a Man of Steel

Avoid umbrellas made of steel at all costs!

This includes the shaft and the ribs.

Steel is weaker, more sensitive to the elements, bends and breaks easily, and tends to warp permanently once they are blown inside-out.

Fibreglass is perfect – it’s cheap(ish) and good quality.

If you have money to burn, you can go for something even better, such as graphite or carbon fibre – but it’s really not necessary. You clients are pushing a golf buggy, not riding the Tour De France.

Fortunately, rain is lightweight and not very strong (in most cases – except for the occasions when you’re on the back nine during a hurricane, if you’re into that sort of thing). This means that the job needing to be performed by the umbrella is realistic.

T20 Custom Printed Golf Umbrella
The T20 ‘Wedge’ golf umbrellas is full fibreglass and starts at under $10.00 per unit including your logo print.

Don’t go overboard, investing in umbrellas that are far beyond the requirements customers will ever need.

The idea is to provide a convenience – something they will remember you for and appreciate in a subtle way when the time comes.

Opt for a low-cost, strong and reliable material. Fibreglass does the trick.

See some additional examples of corporate golf umbrellas that are the correct balance of price and construction quality: click here.

As a pretty good rule, take into account the general quality of the umbrellas your customers are likely to be using and select your promotional golf umbrellas accordingly.

Match, but don’t overshoot or undershoot (emphasis on the latter, as poor-quality promotional materials, can wreak havoc on your branding efforts, as we’ll get into in the next step.)

2. The Answer My Friend, Is Blowing In The Wind

Let’s be sure it’s only the answer that is blowing in the wind, and not your golf umbrella or the person holding it.

Golf courses are generally pretty windy places, so you want a decent wind ventilation system.

Picture your custom printed golf umbrellas tumbling recklessly down the course… players laughing, your customer/prospect embarrassed – a symbolic visual of your chances of being a meaningful connection flying off into the horizon.

Yes, that’s your logo on the side of that projectile, and it’s all because it lacked a proper wind ventilation system to embrace the breezy conditions.

Hurrican Umbrella With Advanced Wind Protection
The WG006 ‘Hurrican’ Umbrella has the most advanced wind protection system and reinforced ribs.

Take that in for a moment.

Wouldn’t it be better, much better, to be prepared with a little bit of knowledge beforehand? Of course. Speak with your current supplier about the importance of not only the construction material of the promotional golf umbrellas but design features such as these that increase their usability.

This is something we factor into our branded golf umbrellas with logos at Payless Promotions – making sure the item serves its intended purpose (comparable to a non-branded equivalent), without maxing out your budget.

It is doable – you just need to know what to include. This goes for promotional hats, pens, cups, clothes, or anything else. Understanding the item and what it needs is key.

So, before you jump the gun, contact us.

We know what works and what doesn’t with these branded items, and we might be able to share some unique perspectives and ideas with you.

In terms of uniqueness, it brings us to the third step…

3. Bring Sexy Back

Keep in mind that the people you are giving these to are golfers.

Spoiler alert: There is a fair chance your golfing clients already have a golf umbrella.

Therefore, they will be forced to choose between the one they already have… and yours.

Choose a sexy design and branding.

If your brand or logo is not cool (sometimes this happens), then come up with a slogan that is.

Something golf-related is best.

As we’ve mentioned in other how-to articles, your logo should not take centre-stage here. Draw the attention of the people your customer/prospect is on the course with to a clever (and memorable) catchphrase or slogan.

Be creative, be silly if you have to – just make it unique.

A Printed Designer Umbrella To Keep You Up With The Recent Trend

No one is going to be as crazy about your logo as you are – even if it’s a nice one.

Choose a conversation-starter instead. Make the design and branding of the corporate golf umbrellas something that doesn’t seem out of place on the greens.

Does your logo have a lot of colours? A quick glance at some golf gear and apparel websites will reveal the most common (and safest) colour schemes you might want to consider when designing these.

As you might have guessed, grey, white and black are the most frequent (with the occasional deep blue), and these will be easy to match to the rest of your customer’s gear.

That doesn’t mean you can’t experiment, however. But, if your logo is colour-centric, tone it down by reducing its visual impact on the rest of the umbrella.

To recap, your custom printed golf umbrellas need to blend:

  • Affordable material (such as fibreglass) with a durable construction
  • Expected and useful features such as a proper wind ventilation system
  • An attractive design that will make them want to take it out on the course

The Winner Is…

T30 Logo Wind Vented Golf Umbrella
T30 ‘Thunderstorm’ umbrella has the perfect mix of quality, price and sexy!

I think the Thunderstorm umbrella stacks up better than the rest. It has sturdy fibreglass shaft and ribs, and a great wind-venting system. Throw in auto-opening and a comfortable, EVA handle, and you are onto a winner.

But is it sexy…? 

Hell yeah! The offset 2-colour design looks very cool.

What’s possibly best of all is that is only a few dollars more expensive than a basic steel umbrella.

The down-side?  This particular umbrella is only available in red and blue.

If this doesn’t match your corporate colour scheme, then for a few bucks more, you can get this Typhoon design. It’s a whole step-up in quality, and comes in a great range of colours.

2 Tone Custom Typhoon Wind Vented Umbrella
2 Tone Custom Typhoon Wind Vented Umbrella

Happy golfing!


Promotional Products

5-Step Blueprint to Make Custom-Printed Mugs the Best Promotional Dollars You Will Spend….. Ever.


Mugs have a large branding area, last for years, and are emotionally connected to something we all love…. coffee. So, why shouldn’t they be the best promo product of all time? They should! Follow this blueprint to ensure that yours are.

Cherished gifts come in all shapes and sizes, but the coffee mug is a true hero of the trade because they empower the recipient (through coffee) to achieve new heights in their personal and professional lives.

That’s right… branded mugs are typically well-received and much appreciated promotional gifts because we all crave a motivating cup of java.

1. Unless You Are Coca-Cola, no one recognises (or cares about) your logo – accept it:

Don’t make your logo the key feature of your mug. It does not demand attention, create humour, or evoke emotion. Include it, but become comfortable with it taking a back point.

Basic Coloured Custom Can Coffee Mug With Basic Logo
A Basic Mug With a Basic Logo Print Can Be A Little Un-Inspiring

This is a rule you should follow for all of your branding. In most ads, your logo will have just as much impact in the bottom corner as it will front and centre, so don’t waste the most valuable real-estate.
Instead, opt for a catchy and memorable message on the main face area of promotional coffee mugs.

This is the area of the mug that will garner the most attention, so it’s important to use the space wisely.

Keep in mind that you want your custom coffee mugs to serve subtle a branding purpose without being too pushy. Placing too many details (especially in small print) such as website addresses or lengthy commentary, can make the custom mugs feel gimmicky.

When the logo is large and obnoxious, this compounds the problem of smaller details surrounding it, making for an unattractive promotional item that will find its way into an office drawer.

Design the mug as if it were something sitting on a store shelf, worthy of being purchased by your prospects. Talk with your current supplier of promotional items, or reach out to our specialists for assistance with achieving the right balance.

2. You Are The Favourite, or Nothing:

Branded Manhattan Coffee Mug With Logo
This Manhattan Mug Is Cool Enough To Stand Out In A Crowded Cup-Cupboard

Most people have a favourite coffee cup they drink from most of the time. Make it your goal to become the favourite. This leads us to the next two steps in our blueprint.

Think about the immense brand loyalty you have the opportunity to create by becoming the name on the cup that kick starts your prospect’s day each morning.

We’ll say that again: you can get your prospects and customers to voluntarily (and happily) hold your brand imagery in their hands, every day.

It doesn’t get any better than that.

When planning the design of your corporate mugs, envision your ideal customer, and fashion the cup for them – only them, as if you were ordering just one custom mug.

From years in this business, we’ve learned that you can sometimes get the best results if you think in terms of one recipient, rather than hundreds or thousands.

Make it personal, make it cool, and add some style to the mix.

After you’ve designed it – then, and only then – remind yourself that this will be in the hands of many people, giving it a second critique before finalising your order.

3. Choose Quality or Novelty:

You increase your mugs’ odds of becoming the favourite if you start with a decent mug.  

If everything else is equal, we will always choose to drink from the mug that looks better, is of higher quality, cooler, or a least a bit different than the 14 other can mugs sitting on the shelf!

What do I mean by this? Spend a little more to reap the benefits of usefulness.

Why invest the time and resources into branding promotional coffee mugs if they’re going to be set aside and rarely (if ever) used?

Take a look at our latest selection for inspiration and ideas that might make the difference between ordinary and amazing.

Our promotional products are always of the highest quality because we understand how much that matters when sticking your logo on something.

Heat Sensitive Mugs
These Heat Sensitive Mugs Are Great Attention-Getters

A customer will almost immediately notice the following things about your custom mugs:

  • It’s weight and sturdiness
  • Clarity of the imagery or text that’s been branded
  • Colour quality
  • Shape and ergonomic features
  • Consistency and material

In a matter of seconds, a person will form an impression of your promotional item – make it count.

Quality is important, but what about rarity?

Depending on your industry and target customers, a novelty item might go a long way in terms of capturing interest. Fortunately, you don’t have to sacrifice quality to also have promotional mugs that are unique.

Novelty items are great as promo gifts because they:

  • Spark conversations
  • Form stronger (and quicker) emotional connections with the recipient
  • Are more likely to be forwarded as a gift to others in their social circle
  • Are memorable and remarkable
  • Reduce the “marketing and advertising” feel of the gift
  • Easier to accept and incorporate into daily life

4. Get Emotional:

I guess I should be honest – this is the hard part. Now, you need to evoke emotion in your clients when they first read your mug, and ideally, every time from then forward…

There are a lot of emotions, but some we want to avoid – fear and anger are two that come to mind. Some great emotions to aim for are joy, humour, gratitude, and pride.

Photo Mugs
Photos Are A Great Way To Add Emotion To Your Mug

Remember, you’re probably not in the business of selling coffee mugs retail or wholesale (if you are, disregard), so you want your branded mugs to initiate feelings of at least one of the following related to your actual brand:

  • Association – the customer has a fond memory of engaging with your brand, such as at a trade show or other experience
  • Cleverness – a play on words or industry related “inside joke” humor can forge a bond with recipients. This also creates a feeling of exclusivity
  • Motivation – branding your coffee mugs with something the customer is passionate about can give them that extra boost at the beginning of their workday
  • Exclusivity – circling back to this one, everyone wants to be part of a limited industry, club or group, and this is the best way to evoke emotions of pride and achievement

Here are some examples from successful promotional campaigns we’ve helped clients with, touching on four, high-impact emotions:

  • Joy – ʺFind Joy in the Journeyʺ could be used for a financial planning firm
  • Humour – ʺDON’T READ THE NEXT SENTENCE – you little rebel, I like youʺ could be used for a university
  • Gratitude – ʺEnjoy Your Coffee – Comfortable in the fact you are saving children’s lives every dayʺ – could be used for a poverty support organisation
  • Pride – ʺPlatinum Graduate – Elite Flying Schoolʺ could be used for any type of skill or education provider

5. Call To Action:

Always, always, always include a call to action. This is a step that is almost always forgotten.

  • If you are giving to existing clients, then use a subtle
  • If you are giving to potential clients, then an offer or at least a statement of the key benefit of your product or service should be used. This is also where you include your logo and/or website and/or phone number. It is often a good idea to print this very small around the bottom of the mug, or vertically near the handle. Making it small and discreet intensifies interest and makes it more likely to be read.

Plastic Camping Mugs
Consider Plastic Mugs If Your Target Market Drink Coffee Outdoors Rather Than In An Office

Why are these two approaches so different?

Well, consider that an existing client already knows your brand, and has already opted to do business with you.

A call to action on corporate mugs directed at that audience should be very friendly, non-aggressive and indicate an appreciation for the business they’ve granted you previously.

Potential clients require a little more push (still respectful, of course), and need information about your brand (such as contact details and services offered) that existing clients would already be aware of.

You’re Ready to Get Started

Use these five steps as your blueprint to start reaping the enormous benefits of this form of branding. Custom coffee mugs are always successful when done right, and Payless Promotions can offer some excellent choices to enhance the options available to you from your current suppliers.

Hi Vis WorkwearUniformsWork WearWorkwear

The 6-Point Roadmap To Choosing The Best Work Uniform For Your Staff

Business Shirts

If you have face-to-face contact with the majority of your clients, I firmly believe that your uniform is the most valuable form of advertising you will ever use. 

Consciously and/or subconsciously, your clients will get a first, and on-going notion of what type of person you are and what type of business you have from the appearance of your company’s uniforms.

Think of your uniforms as yet another form of marketing and advertising, where your brand persona is being communicated to prospects and customers alike.

 Each engagement with your business draws attention to the overall scope of your operations. This can have more impact than outbound marketing materials, as the visitors to your establishment are gaining real-life insights about your brand.

Follow this roadmap to ensure you make the correct decisions when dressing your staff:

1. Select Your Desired Level of “Professional”

On an imaginary spectrum – with professional at one end, and casual at the other – where do you want your business to lie compared to others in your industry?


Polo ShirtsAs a general rule, non-professional businesses go to casual, and professional organisations go to formal. If you are a tradie, for example, I highly recommend being the best dressed tradie in your area.

If you are a lawyer, however, consider losing the stuffy suit in favour of a tucked-in polo shirt.

These small changes lead to big differences in first impression. They also pave the way for consistency – it will be easier to maintain the look over time, adding more credibility to your brand image.

  • Do you want your customers to feel the need to dress a certain way when visiting your location?
  • Should you (or your staff) ever be dressed better (or worse) than your clients?

Both of these questions are ever-evolving notions that will need to be asked many times during the growth of your business. Knowing when to keep it casual with work uniforms, or when to step it up and “dress to impress,” gives you a unique advantage over your competitors.

You can gain a lot of perspective by analysing the way most of your customers and prospects dress when coming to your place of business.

Use the observations to answer these questions:

  • Has their appearance changed over time (from their first visit)?
  • Do they make an effort to match the level of professionalism of your staff’s work uniforms?
  • Are they able to easily identify senior staff and management?
  • Does your average client/prospect feel comfortable presenting their needs to any of the staff they encounter, or are they hesitant? (This can be a sign of under-dressed staff who appear to lack the knowledge or professionalism required.)

2. How uniform do you want your uniform?

 Do you want all staff wearing the same garments, or just the same colour/style? Are your uniforms top-to-bottom or top (shirt/polo) only?

A great recommendation is to pick 2-3 styles of garment that look great together, and then let your staff choose which garment suits them best from there.

Consistency is always a good idea when it comes to corporate uniforms, but it doesn’t need to mean a lack of options. Giving your staff the ability to express themselves – within the theme of the company’s brand/style – can do wonders for morale and productivity.

Find ways to provide flexibility to your staff for fantastic results.

Full WorkwearWhen garments need to be identical – Try using variations of colours that are similar to your logo or other marketing materials. Even if the work uniforms are the same (in design and build), slight variations of colour combinations can provide uniqueness. Also consider designating different colours to different roles, departments, or rank.

When garment designs can be flexible – If the focus is on style/colour/theme, this is where employers really have the opportunity to get creative. I feel that it’s best to select a few staff uniforms that are acceptable to you, leaving the decision-making to the individuals in your organisation. Keep the colour variations within 3-4, ensuring that at least 2 of the colours strongly match your company logo.

3. Meet the Standards

These days, there are often legal and/or functional requirements of uniforms.

Hi-Vis JacketsIf your garments need to meet Aus/NZ standards, let your supplier know at the beginning. Fire and flame retardant factors, as well as UV resistance, are other elements to also consider at this point.

  • Let your business represent a responsible, compliant culture by adhering to the requirements that apply to your industry.
  • Speak volumes to your customers and staff by paying attention to the necessities of the work to be performed, and the safety of those performing it.

Comfortable staff uniforms also lead to happy and productive workers.

Check with your supplier for additional information regarding functionality, legal implications, safety and more, or speak with one of our staff at Payless Promotions. I’m confident that we can address any questions or concerns you have.

4. Choosing the Most Appropriate Material

Choosing the most appropriate material is crucial. This is where you are best to seek advice from your uniform supplier.

  • What are the advantages over cotton vs polyester?TrueDry Polos
  • Can a shirt really be made of bamboo?
  • Do terms like ʺeasy careʺ and ʺmoisture wickingʺ mean anything?
  • What the heck is Nano-Tech, and would I want a shirt treated with it?

Uniform features have come a long way. Understand the differences and choose the material best for your requirements.

Material can be a sizable factor in reliability, usability and overall value.

Making wise and educated choices, the first time, can extend the life of your investment. Whether you have only a few employees, or a few hundred, picking the right features to include in your corporate uniforms can save you in the long run.

5. Branding vs Promotion

We recommend all uniforms at least have the company name or logo somewhere. But, do you need your mobile number or website plastered across the back? 

Consider the likelihood of a potential client actually using this information to contact you.  If there is a realistic possibility, then go for it. If not, then maybe something more subtle and stylish is best.

Business Shirt and PantsBy the time your prospects (or customers) are in a position to see your work uniforms, it’s unlikely that they will need (or benefit from) your contact information on a garment.

An exception to this rule, of course, is your logo or company name – these elements can always use additional branding and reinforcement. Phone numbers or other details, however, are less likely to be memorised.

In situations like these, it’s better to opt for other affordable promotional giveaways that your visitors can take with them when they leave – pens, magnets, business cards, etc.

Another consideration is that overdoing it – turning your staff into walking billboards – can be a first impression you don’t wish to set.

Keeping to the essentials (the information prospects expect to see on uniforms, such as business name, logo or motto) can give your business a professional appearance.

6. Stay Current

Buying a uniform is not a once-off or even a 3-year decision – keep your uniforms current, stylish and relevant, even if it means buying less garments or choosing something a little less expensive.

In my opinion, nothing is more off-putting than your staff interacting with clients in an out-of-date, faded shirt.

Nano Wrinkle Shirts

As it goes with any other symbol of your business, poor-quality elements easily taint your brand’s image. Stay top-notch with your client-facing business assets to maintain the right impression.

Subconsciously, customers will either be impressed or turned-off by the way your staff are presented.

Even the nicest, most knowledgeable employee can have their capabilities overshadowed by a shabby appearance – something that is out of their control when work uniforms aren’t fresh and modern.

Destination Reached

To sum things up, your branded corporate uniforms can be a game-changer, placing you leaps ahead of the competition. Following these 6 critical steps will help you reach your target.

For additional tips or suggestions, feel free to contact me or any of the specialists at Payless Promotions.

Promotional Products

The 6 Best-Performing Promotional Products for Tradeshow Giveaways in 2020

Promotional Products

Tradeshows are about attracting attention – lots of attention. And how best to do that? With the right selection of thoughtful promotional products, of course. But, many organisations find themselves missing the mark, failing to leave a memorable impression, or creating the wrong first impression out of the gate.

Making a splash at upcoming trade shows and conventions is easy with a few simple pointers from Payless Promotions.

The best tradeshow giveaways should meet at least 3 of these criteria:

  • Relevant to your brand
  • Relevant to your target market
  • Usable
  • Long-lasting
  • Inspire contact/action

All giveaways must contain a call to action.

Here are some ideas for promotional gifts that are affordable and have become very popular in Australia. You should be able to view a range from your current supplier of promotional products, or alternatively, Payless Promotions have a great range you can view here.

1. Pens

Usability is a big factor when it comes to staying top-of-mind with your network. Pens are immediately usable (even at the trade show itself), they’re lightweight, portable conversation starters that don’t cost a fortune.

Branding the pens with your company slogan, website or logo is a classic marketing approach that is still effective. Their low cost and familiarity will be appreciated by your prospects without obligating them. This can often make calls to action more natural.

While pens are an affordable promotional merchandise option, make sure they’re still built to last and high quality. See our selection here for examples of durable pens that can be printed or easily engraved with your brand and CTA.

Think pens as promotional gifts lack diversity? Consider the numerous varieties and options to see if you change your mind:Pens

There are tons of options you can discuss with your current supplier. Everything from colour mixing and matching to material and construction can turn the ordinary pen mighty.

2. Anything Magnetic

Fact: people are still fascinated by magnetism. There’s a certain allure to the mysterious pull magnets have. It’s something that always makes a person feel euphoric.

When applied in a business sense, these clever promotional products can work magic. With so many possible options (bookmarks, calendars, note holders, business cards and more), these properly-branded trade show gifts can make your organisation the one that stands out.

Plus, magnets are extremely cheap. With more flexibility in your budget, you’ll be able to experiment with different themes and combinations, putting together a creative package to offer visitors at your booth.

Different Magnets

These great promotional gifts are flat and easy to carry, finding their way seamlessly into your prospect’s wallet, pocket or trade show bag. Try combining a few types together, such as magnetic To-Do lists, photo frames and whiteboards, into a nifty collection that you package into a branded bag. This will go a long way when it comes to connecting with your audience, and it won’t cost a bundle.

Any reputable provider of promotional products will be able to produce these fast and affordably, with strong magnets that last a long time and clear, full-colour printing that pops. Payless Promotions have a wide range of promotional magnets available here that you can use as inspiration.

3. Keyrings

No list would be complete without giving a nod to one of the longest-reigning champions of the tradeshow floor: the keyring.

KeyringsThese favourites can be fashioned to perform just about any function, from torch lights to bottle openers, whistles and everything in-between, you can find the perfect match for the trade show you’re planning to attend. Check with your supplier for the latest in brandable keyrings, or alternatively, visit our keyrings section for a quick look at our current selection.

Their many uses make them a must have at your booth, and branding them with a call to action can lead to more inbound enquiries after the show. Keyrings make an unimposing gift that your prospects will be glad to accept, even if they have no use for them.

Keyring promotional gifts with immediate value include carabiners, which have seemingly limitless applications. Anything you can do to add value and convenience to your prospect’s lives will set a positive association with your brand.

4. Phone Accessories

The world is mobile now, with virtually every prospect attending a trade show being in possession of a smartphone. This means that these gifts have the biggest potential to create high-impact first impressions with visitors at your booth.

Often times, these gifts will be items the prospect has considered purchasing themselves, but never got around to it or chose not to shell out the money (even if the items were inexpensive).

The result? A very HUGE appreciation factor, building a level of excitement they will carry with them the remainder of the show.

A worthwhile investment

While these might require a little more out of pocket than other promotional merchandise, the payoff can be worth it. Customers will recognise your gesture, and it will speak volumes of your brand.

Here are some of the best phone accessories you can offer qualified prospects:

You can view more at our phone accessories section, or check online for additional ideas.

These are phenomenal performers at events because they match virtually all of the marketing and branding criteria stated earlier: they’re long-lasting, useable, relevant to your brand/target market (if your prospects typically connect with you via online channels through a mobile device), and they can inspire action – putting the accessories to immediate use, and/or contacting you after the show.

The idea is to introduce a new mental association with your organisation’s brand persona.

5. Mugs

In a world fueled by java, it’s a sound strategy to be the logo on your customer’s new favourite coffee mug.Mugs

With the exception of VR equipment, it’s harder to get much closer to your prospect’s faces with trade show promotional gifts than this. It’s in-your-face marketing that works in a special way, because the jolt of energy and inspiration that follow sipping a warm cuppa can be immediately tied to your brand.

Whether the mug finds its way into your customer’s kitchen cupboards, office desk or breakroom, or it’s lucky enough to become the chosen one used daily, it’s certain to be an effective reminder of your organisation.

These mugs can easily be printed and personalised by your supplier, are cost-effective, considerate and long-lasting. Depending on the event and target audience, you might opt for beer mugs, instead.

See some of our interesting options, including “Magic Heat Sensitive Mugs” in our online catalog.

6. Bags

Jute-BagsWe’ve saved the best for last, as this is one piece of promotional merchandise that surpass all others, if done correctly. When your trade show booth or representatives are giving away other items, having a bag ready to put them all in is a great tactic. But, it’s fantastic as a stand-alone gift, too.

Regardless of how many items your prospects may have collected elsewhere at the event (including gifts from competitors), placing everything in a well-branded, personalised bag from your company eclipses all else.

Many of these, including some of the jute bags and satchel bags Payless Promotions have here, offer real-world value that transcend the trade show floor.

Your current supplier of promotional products should be able to fully customise these for you at a low rate. Go for bags that are high-quality, durable and easy to fasten.

One size/type doesn’t fit all…Travel-Bag

Take time to think about your target demographic and the uses they might have for the bag. Does your typical customer engage in sports? Are they avid travelers? Do they need an additional, convenient option for porting their laptop?

Choose a focus that will likely have usability for the majority of the prospects you expect to encounter during that particular event.

Including a call to action

Going through the motions of designing, purchasing and distributing promotional gifts that lack a clear call to action (CTA) is a lot like going fishing with no tackle.

The call to action is the opportunity for the prospect to reciprocate by contacting or otherwise engaging your brand. This is the exchange you’re requesting, in a non-pushy way, by offering something for free. The customers are smart enough to know that you’re not simply giving away promotional products without reason – you are asking them to consider a future relationship with your organisation.

Make it easier for them by defining clear CTAs that they can follow at their leisure.

Incorporate these elements on your branded products for more conversions:

  • Solid visuals that are easy to recognise
  • Contrasting colours or imagery without excessive details
  • Easy to remember vanity website addresses/social media usernames
  • Wording that requests action – “Join today,” “Visit our site,” “Call for information,” etc.
  • A slogan or motto that expresses industry-leading value

For more useful tips and strategies, stay up to date on the latest blogs from Payless Promotions, or contact our team for helpful assistance with promotional merchandise for your upcoming trade shows.


The Proven 6-Step Process to Convert Your Custom Caps from ‘Throw-Away’ to Brand-Builders


…..Lessons learned from years in the business

Every year, promo caps are our best selling item. But, from experience, we know that 80% of the caps we sell are worn for a day (if you’re lucky), and then put in the bottom of the cupboard and never seen again. Follow these steps to ensure ongoing brand-building value from your promotional caps. Don’t forget: you can also ask our team of ‘Product & Branding Specialists’ to guide you through this process.

1. Buy Quality

For less than a dollar, you can upgrade from a flimsy unstructured cotton cap to a heavy brush cotton or truckers cap.

Custom caps are great promotional items because they are usable and practical. This only holds true when they are, in fact, usable and practical – the quality and construction of the caps have to match the intended use.

If the caps are of poor quality, it renders them almost useless.

It’s worth it to upgrade

For just a little more, it’s easy to step up the calibre of your promotional caps and get a real return on investment. If branding is your aim, you’ll want customers to associate your brand with value.

While all promotional items should be well-made, you’ll have a bit more leeway with a non-usable item – flyers, business cards, etc. – than those that are designed to provide real-world convenience.

  • Here are some of the things to keep in mind regarding branded caps:
    Hats are tied to fashion, so they need to be nice if you expect customers to wear them in public
  • Your brand is on the embroidered hat (name, logo, slogan or website), so everyone who sees it will form an impression based on its appearance
  • If the hat is flimsy and causes discomfort or inconvenience, this can be tragic and backfire on your marketing efforts
  • When done correctly, promotional caps can turn customers into walking ambassadors of your brand

Cap2. Find the “Cool” in Your Brand

If you’re a surf company, that is easy. However, if you’re in farm supplies or IT support, this is a bit harder. If your brand name and logo reek of ‘dork,’ then jazz them up, or use a slogan or catch-phrase instead.

Just because you put your brand name or logo on something, doesn’t make it attractive. It’s not to say that your concept is flawed, but promotion is all about recognising the best (and most effective) delivery methods for any given campaign.

Does your logo spark excitement? On a collection of embroidered caps, is it something you would want to wear (if it wasn’t your company)?

Consider the specs:

  • Number of colours
  • Easy to view from a distance, or containing fine details
  • Recognisable at first glance
  • Does it pop out from the rest of the cap
  • Do your branded caps look salesy or gimmicky with more (or less) than the logo itself
  • How much space is required to fit the promotional content on the hats naturally

After making an honest assessment of these basic points, ask yourself, “What’s the minimum amount of embroidery needed to effectively get the message across?”

3. Talk to your supplier

It helps to have years of experience and knowledgeable expertise in your corner when branding clothing items.
The idea of “cool” can be subjective, but a seasoned professional, such as our team at Payless Promotions, can readily spot marketing (fashion) mistakes in the making – helping you adjust course.

What might look great on coffee mugs could require some rethinking on custom caps.

Customers Avoid DORKY Promos
Devoid of fun, adventure or intrigue
Obviously a marketing ploy, with little relevance
Requires too much thought to make the connection
Key purposes of the branded item are lost (i.e. an unstructured, unfashionable custom hats)
Yields little value as a stand-alone product

Your current provider will be able to spot the aspects of your brand that can jazz up your promotional caps with flair. Alternatively, you can always consult with one of our experts here.

Trucker Cap4. Get Modern

If you are still wearing a legionarres style cap, then ask your business partner or assistant to take over at this point. Some modern fashions are trucker caps, snapback caps, flexfit caps, and black caps with white or black branding.

You must get with the times or get left behind. It’s a harsh reality that can’t be phrased any more gently. Promotional garments, including embroidered hats, need to be up to speed with the latest fashion trends – or, at minimum, fit within the scope of what most people are wearing.

Flexfit and snapback caps are always a popular option, and when nicely branded, these can be a safe bet.

New trends are emerging all the time. Stay ahead of the curve by checking the latest offerings from your supplier.
Avoid purchasing more than you plan to distribute within a reasonable timeframe (lets say a season or two). This way, you won’t have piled-up branded caps that are out of style.

Keep it Evergreen

Your logo should stand the test of time, and your branded slogans should, too. But, it’s more important to make sure that any time-sensitive data is avoided.
Ensure that website addresses, phone numbers and other contact info will still be valid in the near future.

5. Don’t Forget Your Target Market

Let’s not take things too far – your early 1900s facility or divorce service are not ready for a snapback style cap. Just be sure you are targeting your hats to your market, and not to yourself.

Knowing when and how to keep things light and playful is a skill, no doubt. Levity in promotional products that don’t match the theme, image or persona of your brand/service can do little good for your prospecting efforts.

A small amount of research (even a search engine query or two) can reveal vital details about your target demographic.Tailor your custom caps to them – in terms of design, hat selection, build quality, and message.

Picture your target market actually wearing your caps – is it believable?

If in doubt, give us a call or email to determine which promotional hats are the best fit for your organisation.

Stylish Caps

6. Explore Branding Options

Caps are traditionally embroidered, and to be honest, it still looks great. However, consider exploring other options. We offer full-colour heat transfer, badging, and a range of embroidery options including Raised 3-D and Metallic.

Don’t be afraid to mix it up – a touch of creativity does wonders for your brand, and suppliers of promotional products are offering more choices than ever before.
Why not surprise future clients with something new, or even just newer.

Take your branded hats further than the competition with some out of the box thinking. Capture light with the unique effects of Raised 3-D, or show off your access to stunning new branding technologies.

In addition to branding options, rethink placement…

Don’t go straight to front and centre

It’s cool these days to move branding away from the front centre of the cap. Think about branding on the bottom-left or right of the front panel, or even on the side or back of the cap only.

When combined with the previous 4 steps, you can truly bring out the best of your brand through your next order of custom caps.

Promotional Products

3 Questions to Ask Yourself BEFORE You Purchase Pull Up Banners

Pull Up Banner

When done correctly, pull up banners can make your brand stand out from the crowd

Marketing is about attention – getting people to notice and take an interest in your product or service. Careful thought and consideration should go into each marketing and branding effort you attempt, and pull-up banners are no exception.

This valuable resource can raise a lot of initial questions for most business owners who are just getting started, while even seasoned exhibitors can sometimes find themselves in need of a few helpful tips.

The ease of setting up retractable banners makes them an attractive option for virtually any networking event or exhibition. Ideal for situations where you have a uniquely shaped space to fill or limited control over which modifications can be made, pull up banners offer mobility and flexibility at a low cost.

We know display advertising well, and we’ve put together a simple and useful article that will help you get the most out of your purchase. Ask yourself these 3 things before you invest in your retractable banners:

1) Where will it be positioned?

Double Sided PrintAs with any marketing strategy, the orientation, formatting and positioning of the branded material is of key significance. Due to the nature of roll up banners, your audience may or may not be able to approach – and see – your banners from behind (the opposite direction from where they’re facing).

Our banners are available as single or double-sided configuration, and your needs will depend heavily on the importance you place on capturing a viewer’s attention from any angle. See some of the options and examples we have available here.

Suppose your audience will be traveling through a hallway where your display is not positioned against a wall – depending on the additional elements of your overall display (such as tables, demos, etc.), it might be suitable to go with a one-sided banner that forces viewers to turn-around and engage your display out of curiosity.

In this case, presenting your branded imagery on the rear side of the banner might not serve to drive engagements, and one-sided retractable banners are the best choice.

But, if your display (in that same hallway) is primarily the banners themselves, it will make more sense to create a multi-directional branding effect by opting for double-sided pull-up banners.

The orientation of the content on the banners is just as important as where they will be placed within the event, at what angle they will be seeing them, and the direction and quantity of light available.

Most consumers (in Australia) are accustomed to reading material from left to right, top to bottom, and this should be factored into your design. Keep textual information to a minimum, instead focusing on singular graphic images that are quickly and easily understood. Simplicity is a winner when it comes to busy and distracted attendees. Position your logo and message near the top where they will make “eye contact” with the viewer.

2) What is it being used for?

Knowing exactly how they will be used and what will be required can go a long way when it comes to making the correct purchase. Decide this ahead of time, as purchasing roll up banners that are too big can be frustrating, but purchasing ones that are too small can have a devastating impact on your branding efforts.

To have a successful event, take a look at the various sizes we offer by clicking here. Choose a standard banner (starting at just 85cm in width) for smaller needs, or a wider version (up to 2m) if you’re using them as a background for filming promotional videos, live performances, etc.

Pull Up BannersRegardless of the size you choose, the images on the banners should be of the highest quality. Use graphics files, designed for print and saved as CMYK, in at least 300 dpi. If your goal is to attract attention, and you succeed, you don’t want it to be highlighting poor imagery, planning, and an apparently small budget. The images you place on your retractable banners should be attractive enough to keep the viewer’s interest, long after you catch their eye.

Plan your event and staging ahead of time for better results. Never settle for low-quality stock images or files saved in RGB format. There are plenty of resources online where you can stockpile free images that are permissible for commercial applications.

Certain colours and hues – orange and red are real attention grabbers – have the ability to really make text pop. Use this to your advantage to deliver short and simple statements (suggestions) to the audience that promote your brand.

Treat each banner as if it were a stand-alone business card, and a first-impression is all you’ll have a chance to make. Then, place the entire ensemble together, strategically, creating a complete experience that your prospects will be drawn to. It will pay off.

3) How often will it be used?

Deluxe BannerIf your banner will be used often, it makes sense to go for the Deluxe banners available from Payless Promotions on our website. These are made to withstand regular use for long periods of time, including setup, storage and transportation. Constructed with quality in mind, these pull up banners are designed to grow with your brand and provide reliable branding tools you can call upon when needed.

Have a single or one-off use in mind? You should opt for the Standard banner that is still durable and high-quality in construction, but will save you money and provide a quick and effective branding solution.

We encourage you to spend only what is needed to accomplish the goals you have in mind for each event. Sometimes, it makes sense to have a combination of Deluxe and Standard banners to mix-and-match during the season. Talk to our team for help or more information about which solutions will work best for your organisation.

As always, advertising and marketing efforts are about promoting your brand, and all our pull-up banners (including Deluxe and Standard) will present your contact details and information clearly and legibly. However, to get the most value from your roll up banners, choosing a graphic designer who is knowledgeable in print advertising is essential.

Such considerations as rasterized font (if using Photoshop files), PDFs saved for digital print, font and typeface can make or break the message you’re trying to send to your audience.

Our experts can help you determine if the files you’re using are optimised and saved properly to make the text easy to read.

We’ll help you purchase the exact retractable banners you need at an affordable cost, built to the highest standards, making your event a success.