Did you know that promotional products are one of the best tools to spread awareness of your fundraising event? They’re also great for spreading the message about your fundraiser and what your brand is trying to achieve by hosting its event! If you’re looking to find the perfect fundraising merchandise for your occasion, we can help.
At Payless Promotions, one of our most frequently asked questions is, “Which promotional products are the best for fundraising?”. Since we get asked so often, we’ve done the research for you and put together a four-point checklist to help businesses determine the best merchandise for their fundraiser.
This four-step guide will help you discover how selecting the perfect items can strengthen your cause, share your message with the right audience, and drive funds for your campaign.
How To Choose Ideal Campaign Products for Your Event
1. Review Your Budget
Consider your budget vs how many people you expect to attend the event. If you only have a small budget to spend on promotional products, you need to find something cost-effective that still adds value to the event and its attendees.
Coloured wristbands are a popular option for events with a limited budget. For just over $1000, you can invest in 750 wristbands customised with your event details or business logo. Wristbands are memorable, reusable, eye-catching, and great value for money.
If you have a larger budget, consider investing in goods that align deeper with your goals. Some great examples include stubby holders, hats, and tote bags.
2. Consider The Saleability of Items
Depending on how well your charity or cause is known and supported, some items are easier to sell than others. Research your competition and target market, then determine which products your campaign attendees would benefit from the most. What do they need? What items would your attendees buy if they went shopping?
If possible, try to conduct a survey to find out what type of merchandise your target audience resonates with the most. It might be personalised t-shirts, travel mugs, or even something as simple as bottle openers or keyrings. Think about what you would pay for these items, and find merchandise orders that you’d be happy to pay for if you were attending a fundraising event.
3. Search For Sponsorships
Sponsors are a great way to subsidise the cost of your products. Some fundraising campaigns are profitable before an item is even sold because of the sponsorship gained. If you have willing sponsors, be smart and use products that best promote your brand. Also, when searching for sponsors, gather as much info as possible and choose sponsors that align with your brand and event.
Items like hoodies, t-shirts and drawstring bags are great for showing off your sponsors’ logos! Not only are they big enough to see and read, but if you have multiple sponsors, you can print them all on the garment or item for the same price as printing just one.
4. Work Out Your Profitability
Here’s an excellent formula for you to follow: (Quantity Sold x Sale Price + Sponsors Contribution) – Outlay = Profit
When it comes to fundraising events, it’s not always about the money. Fundraisers are, more often than not, about raising awareness. However, profit allows your campaign to do more for the fundraiser in question.
Whether it be hosting another event, using profits to put more into the fundraising goal, or designing a new custom product for your store, profit can go a long way for your fundraiser.
Consider investing in quality custom products in bulk orders to save more on your fundraiser. The higher the quantity, the cheaper the price. You’ll save money and might even have leftover items to sell in-store or use as giveaways.
Looking For Quality Promotional Fundraising Merchandise?
Payless Promotions is your go-to partner for ordering top-notch fundraising products. Our expertise and extensive range of products ensure your campaign’s success. From coloured wristbands to stylish hoodies, we offer cost-effective solutions tailored to every budget.
