In Australia, Christmas means warm weather, BBQs, and days at the beach. While the northern hemisphere bundles up for winter, we’re soaking up the sun and enjoying all that summer has to offer. This unique festive season calls for equally unique gifts, and custom branded Christmas merch that reflects our Aussie lifestyle is the perfect way to celebrate.
To help you spread Christmas cheer (and brand recognition) while keeping it cool, we’ve compiled a countdown of the top 10 summer-friendly branded merchandise ideas for Christmas. These gifts are practical, fun, and ensure your brand shines throughout the season. Let’s dive in!
#10. Personalised Sunscreen
There’s no escaping the sun during an Australian Christmas, and that makes sunscreen one of the most thoughtful gifts you can offer. A custom-branded bottle of sunscreen is a small yet essential item for summer days, whether people are at the beach, in the backyard, or exploring the outdoors. Your brand will be remembered every time it helps protect someone from the harsh UV rays.
#9. Branded Drink Bottles
Keeping hydrated in the summer heat is crucial, and a custom-branded drink bottle is the perfect way to ensure your customers do just that. Whether they’re filled with ice-cold water for the beach or a refreshing drink at a Christmas BBQ, these bottles will get constant use. Plus, they’re reusable, reducing the need for single-use plastic bottles.
#8. Stubby Holders
Aussies love their cold drinks, and custom stubby holders are a must-have for summer gatherings. These handy items keep drinks cold and hands dry, making them perfect for beach days, BBQs, and Christmas parties. With your logo prominently displayed, stubby holders become a fun and practical way to promote your brand while keeping the drinks flowing.
#7. Cooler Bags
Nothing says “summer” like a cooler bag filled with cold drinks and snacks. They’re practical, reusable, and ensure your brand stays in the spotlight every time they’re used for summer fun. Branded cooler bags are essential for Aussie Christmas picnics, beach days, and outdoor parties. Which leads me to our next item…
#6. Picnic Blankets
You guessed it. Picnic blankets make for a thoughtful and practical gift, ensuring that your customers or employees have a comfy place to sit while your logo gets exposure in a fun, relaxed setting. Plus, they’re great for New Year’s Eve fireworks, too!
#5. Branded Sunglasses
Help your customers beat the summer glare with custom-branded sunglasses. These stylish shades not only protect from the harsh Australian sun but also ensure your brand is front and centre at outdoor gatherings, festivals, and beach days. They’re lightweight, easy to gift, and perfect for spreading some sunny Christmas cheer.
#4. Custom Thongs
In Australia, no summer wardrobe is complete without a pair of thongs. Custom-branded flip-flops are a fun and functional gift that your customers will love to wear to the beach, pool, or backyard BBQ. Every step they take will keep your brand on their minds while giving off laid-back, summer vibes.
#3. Branded Hats
Sun protection is key during an Australian Christmas, and a branded hat is a great way to keep your customers cool while promoting your brand. Whether it’s a stylish cap or a wide-brimmed straw hat (like those ever-popular straw hats from a certain Aussie hardware store starting with ‘B’), these items are not only practical but offer prime real estate for your logo, making them a go-to accessory all summer long.
#2. Outdoor Game Sets
Christmas in Australia means spending time outdoors, and branded outdoor game sets are perfect for bringing some fun to the celebrations. Think custom-printed frisbees, beach cricket sets, or even branded ring toss. These gifts are perfect for family gatherings, beach days, and Christmas parties, keeping your brand visible while spreading joy and entertainment.
#1. Custom Beach Towels
Taking the top spot on our list are custom-branded beach towels. These are the ultimate summer Christmas gift in Australia. Practical, stylish, and guaranteed to be used over and over again, beach towels are a staple for every Aussie household. Whether your customers are lounging by the pool or spending the day at the beach, your brand will be front and centre all summer long.
Special Mention for Christmas Merch
Sunburn alert stickers that take the guesswork out from when it’s time to re-apply sunscreen. A set of 4 stickers filled in a fully customisable cardboard pack is fast becoming the promotional must-have for summer. The user places a sticker on the back of their hand and applies sunscreen over it while also applying sunscreen to other parts of the body. Each sticker is UV sensitive and turns blue when sunscreen protection diminishes and the skin is exposed to harmful UV rays. According to a 2019 study, sunburn alert stickers improve sunscreen re-application.
Conclusion
Christmas in Australia is all about celebrating summer, and custom branded merchandise that reflects this lifestyle is a perfect way to connect with your customers and employees. From sun protection to outdoor fun, these top 10 merchandise ideas will ensure your brand is remembered long after the holiday season ends. So, why not make this Christmas one to remember by giving gifts that are both festive and practical while boosting your brand visibility?
