Easter is fast approaching. So should you be splashing out on another round of corporate gifts like you probably did at Christmas time?
Well that poses one of the biggest questions in the promotional industry. When is the best time to give corporate gifts?
Have you ever considered the best time to surprise your clients with a gift may be when they expect it the least? While this somewhat blasphemy within the promotional industry I am going to suggest that Christmas is perhaps the worst time to give corporate gifts to your clients. Do you really think your clients notice the gift you choose after hours of contemplation among the dozen other promotional items they received from other suppliers that week?
Try something unique and creative. Give a gift at Valentines Day, Chinese New Year, Halloween, or anything else you can tie into your company, product or promotion. Be sure to include a letter explaining why you have given the gift and what the client means to you.
Something a simple as a tea bag and a lollie (with or without your logo) may be even more effective than that Christmas Hamper you forked out big money for. Combine this with a letter telling your client that you know they work hard and they deserve 5 minutes to relax, have a cup of tea and a lollie, and pat themselves on the back for their own great work. Tell them you know their brand is important, the quality of their product means everything, and you truly appreciate the fact that they choose to deal with you when they have the need.
Thoughtless, and uncreative giving of corporate gifts will get you no benefit. Be a little creative with your time and your message and you can achieve a whole lot more with your promotional budget.
